Evaluation question 5

How did you attract/address your audience?

We took inspiration from one of our case studies: James Cameron's 'Avatar,' by incorporating elements of many different genres. We had a comedic moment between Angus and Jessica, slightly darker aspects with regard to music, mise-en-scene etc. This gave us a wide reach and allowed us to attract as many possible target markets and maximise revenue. We tackled issues that teenagers face; for example, being bullied, the person you fancy not noticing you, being left behind at the end of class. These issues are relateable and allow our audience to empathise with our main character. It also makes him seem cute and vulnerable which attracts the secondary market of teenage females. We included conventions from comic books, such as labels in yellow boxes, which attract our other secondary market of the ‘comic book generation.’ Our sequence contains of lot of SFX to astound and entertain our audience, the best example being our pencil lift effect, but the transition from cartoon to real Angus at the end of the credits, as well as the ghost effect at the end are also good examples of what were fedback on positively.