Evaluation question 4

Who would be the audience for your media product?

Our initial idea was a market of 20-30 year old males, or the ‘comic book’ generation. This would be one of our markets but as our idea developed we realised that the setting of the school and inspirational character of ‘Angus’ being an underdog in his late teens fit the target market of teenage males who are interested in superheroes. Girls of a similar age would be a secondary market thanks to the love interest in the film and the attractive teen icon as the star.

Core Audience:

• 15-21
• male
• Interest in comic books, computer games and films
• Interested in the more realistic aspects of media products (dark night etc.)

Our film appeals to this person because:

• Stays true to conventions
• Offers escapism
• New and intriguing aspect to superhero movie

Secondary markets of teenage girls, tweeagers, superhero fans and those from the comic book generation would also be interested in our film, and are catered for to a lesser extent