Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

One major convention of films that we stuck to was continuity. We learnt all about continuity editing during our preliminary excercise



Our genre was superhero movie and we took a lot of inspiration from existing superhero movies:

A classic convention of a superhero movie is the long opening title sequence, fit with moving stills that tell a story like a comic book. We used this style taking allot of inspiration from Spiderman, Spiderman 2 and the hulk.

 We used common stereotypes throughout our piece, for example:

The cartoon-like style of the titles links in with the comic book style of superheroes.

Kick Ass



We used a similar style as we did for our titles throughout our piece, when showing characters in comic strips which is an uncommon form of anchoring characters.

We stuck to the conventional “underdog” style of superhero because it is effective and sells well to a British audience.

Peter Parker

The voiceover at the beggining is a common method, used to anchor the storyline early and get into the action quickly, like in spiderman, this helpped us when we were portraying so much in just two minuets

Aside from conventions, we have also used narrative techniques in order to sequence our opening. For example, we have followed Todorov’s theory of equilibrium:

• The Agents: Angus Archer, Jessica Baker, The unseen mad celebrity
• The Equilibrium: Angus has an undiscovered power, living out the life of a standard teen (bullied, doing okay at school but not really concentrating, in love with a girl who doesnt know his name)
• The Disruption: The crazy celebrity kidnaps Jessica with the intention of luring Angus to him and taking his ability
• The Journey: Angus comes out of his shell and using his ability, gets the girl.
• The New Equilibrium: Angus and Jessica start going out, the presenter is arrested and locked up and Angus gains the confidence to deal with the bullies in his own exceptional way.

We also used binary opposites within our sequence to set up conflict for the film. Some of these can be seen below.

Popular vs Unpopular

Comfortable vs Uncomfortable

Normal vs Abnormal

Public vs Private

Female vs Male